2022年双十一大促，完美日记首次跌出天猫彩妆类目预售TOP10，此后几年，无论是618还是双十一大促，完美日记的排名持续下滑，逐渐淡出主流彩妆第一梯队。曾经的爆款逻辑失效，新品难以出圈，老款产品依靠低价清库存，品牌力不断被稀释。
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At the season-launching masquerade ball, Bridgerton stalwarts Vitamin String Quartet bring a Coldplay cover that's hard to miss. The track from 2008's Viva La Vida soars into the halls of Bridgerton House, setting the scene for Sophie Baek (Yerin Ha) to sneak into a technicolour world, Cinderella-style.